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OUR PURPOSE is to promote diverse voices and perspectives not only through the people and stories we cover but also through the voices we are highlighting and seeking out.

OUR CONTENT represents a diversity of viewpoints, sexual orientations, and religions. It’s translated for the beginner but is still interesting to the expert. We support body-positivity and sex-positivity, women’s equality, women’s right to choose, and feminism in and out of the workplace. We embrace women of all sizes and ages. We support women being their best selves.

OUR TONE is friendly, upbeat, encouraging, optimistic, open-minded, and professional. We are friends giving advice and in the know, but we’re not know-it-alls. Stories are written with a positive spin; we approach topics as fans, not critics.